MAKE SURE YOUR BRAND IS EVOLVING
BORN PARTNERS | FUTURES WORKS
WHAT IS BRAND EVOLUTION?
1.Brand evolution refers to the process of change, development and ecosystem adptation stages that a brand undergoes over time.
2. It involves every strategic adjustments to the brand's purpose, identity, positioning, total experience, content and messaging, and visual elements to adapt to the evolving needs and preferences of its target audiences, market conditions, and industry pardaigms and trends.
3. Brand evolution can be a powerful process for businesses looking to stay relevant and attract new customers.
4. When embarking on a brand evolution, it's essential to take a strategic, holistic approach that incorporates defining your brand ideology as a foundation to the brand strategy and visual identity system.
5. Ultimately, the goal of brand evolution is to strengthen the relationship with existing customers and attract new ones, so it's important to keep your customers and employees at the center of your branding efforts. By understanding their needs and preferences and adapting to changes in the marketplace, you can create a brand that resonates with your audience and grows with your business. By doing so, you can create a brand that remains relevant and impactful for years to come.
Brand evolution is a natural response to various factors, including shifts in consumer behavior, emerging technologies, competitive landscape, cultural changes, or expansion into new markets. It is important for brands to evolve to stay relevant, maintain a competitive edge, and connect with their audience effectively.
Your brand evolution can and must be managed, developed, responsively and responsibly.
That is what we are good at and can help you evolve properly.
WE CAN MAKE SURE YOUR ENTERPRISE & BRAND EVOLVES AS RESILIENT AND FUTURE-READY AS POSSIBLE.
WE ARE AN ENTERPRISE & BRAND FUTURE EVOLUTION FIRM.
WE ARE MAKING SURE YOUR ENTERPRISE OR BRAND PROPERLY EVOLVE.
WE SPECIALISE IN FUTURE READINESS, RESILIENCE PROJECTS, STRATEGIC FUTURES DESIGN.
WE STRATEGICALLY DESIGN AND PROTOTYPE FUTURES. FOR BRAND, COMPANIES, AN ORGS.
WE CREATE REGENERATIVE VALUE AND EQUITY.
LONG, SHORT, REGENERATIVE, ADAPTIVE, RESILIENT VALUE AND MAXIMUM EQUITY.
WORKING CLOSELY WITH LEADERS WHO CAN'T WAIT FOR TOMORROW TO CARE ABOUT THEIR FUTURE.
WE HAVE MORE THAN 30 YEARS OF DEEP EXPRIENCE WORLD WIDE WITH TOP CLIENTS.
WE ARE ASSIGNED TO DO SPECIAL PROJECTS THAT:
DISCOVER, DEVELOP AND UTILISE VALUABLE/PREFERABLE FUTURES
INTO ENTERPRISE, BUSINESS, AND BRAND SOLUTIONS,
SECURE YOUR FUTURE, AT THE EDGE OF NOW,
WE CATALYSE RESILIENCY. CRITICAL TOPIC NOW, AND FROM NOW.
WE BELIEVE COMPANIES NEED DIVERGENT AND BETTER WAYS OF UNDERSTANDING AND IMAGINING, THAT CATLAYSE BETTER PLANNING.
WE DEVELOP NEW WAYS FOR ORGANIZATIONS AND BRAND TO STRATEGICALLY USE IMAGINATION,
WE ARE CRITICAL DESIGNERS, WORLDBUILDERS, SYSTEMS THINKERS, AND BRAND FORESIGHT EXPERTS,
TO OPENLY ENVISAGE AND PROTOTYPE VIABLE FUTURES TO WORK WITH,
AND PROPERLY AND POSITIVELY EVOLVE,
WE CAN MAKE YOUR ENTERPRISE OR BRAND A CATALYST FOR INNOVATION, PROSPERITY AND LONGEVITY.
TAKING CARE OF YOUR TOMORROW, TODAY.
BORN PARTNERS | FUTURES WORKS
What we do
OUR DEFINITION AND MISSION
Born Partners strategic futures design agency is a new era consulting firm that specializes in helping organizations anticipate and prepare for possible future scenarios. Such an agency typically combines expertise in futures studies, strategic planning, design thinking, and innovation management to help clients envision potential future outcomes and develop strategic plans to navigate them successfully.
We work with clients to identify emerging trends and drivers of change, explore possible future scenarios, and develop strategies to adapt to different futures. This may involve conducting research, running scenario planning workshops, using design thinking methodologies, and developing innovative solutions.
Our goal is to help organizations proactively plan for and shape their future, rather than merely react to changes as they occur. By helping clients anticipate and prepare for different futures, these agencies enable them to stay ahead of the curve, make informed decisions, and remain competitive in an ever-changing business landscape.
What is the future of my industry, my ecosystem?
Who is our future customer? stakeholder?
How, where and when can we lead instead of follow?
What are the next great things for us?
Strategically imagineering viable tomorrows, developing practical options and choices to help businesses, enterprises and brands propely evolve and secure a desired tomorrow.
Your future depends on the Quality of the decisions we make today.
We operate on the Edge of Now.
We aim at prolonging and securing a quality lifespan for your enterprise, brand, people.
We are Enterprise & Brand Evolutionists. Futures hackers.
Just keeping an eye out for what’s next/new is the easiest part of the job. The true challenge, lies in understanding what it’s trying to tell us and what it is asking of us.
Then, the magic happens, when we translate it into practical knowledge, policies, prototypes of matching futures for our clients.
Which version of your brand or organisation will fit your matched and desired future?
We work with people, companies and institutions on how to imagine,
discuss and evaluate contextually relevant futures, develop visions and new value sources, discover possible threats, blindspots, and influential ecosystem narratives.
BORN works with business teams that are too head-down with day-to-day tasksto rise up, stay on a lucid path, stick to the rhythm & pace of the new world, and create more value by properly adapting to uncharted new ecosystems.
We are building the next generation of Future Facing organisations.
1. We develop innovation strategies, policies and prototypes enabling you to become a future game-changer.
2. We are an Innovation partner, focusing on special projects, often stealth.
3 We work in a Lab style on all contexts: Research, Development, Prototyping.
4. We collaborate with vast/deep worldwide network, curated for every project for optimum results.
Strategically anticipate.
Become Futures-ready.
Keep scrolling for our services
OUR STRATEGIC ADVISORY SERVICES
We focus on Future-adaptivity and Resilience.
We do Research, Development, Advisory, Partnership creation, Capacity programs.
We give custom empowering talks, event content/curation.
Who are these services suited for?
Boards
Executives
Innovation Teams
R&D Labs
VCs
Investment Groups
Savvy Entrepreneurs
Brand agencies
Brand departments
HR departments
Strategy departments
Projects timelines:
from One Hour talk
one day advisory
to 3-6 months for research & development.
We do 3 kinds of projects:
NOWING
Projects focused on Current issues:
1. Brand evolution strategic research & evolution stage strategic planning & adaptation
2. Brand equity exloitation & expansion
3. Sense-making and Costume deep research for New territories/ecosystems
4. Current Brand potential Assessment + ways for new value sources
5. Internal Brand strategy for enhancing corporate culture
6. New services & equity generators strategy + development
7. Innovation policy & development
8. Preparation for expanding/entering the global market
FUTURING
Projects focused on Evolution
1. Costume research, Sense-making, and Futures exploratory reports for desired markets, ecosystems, new services, future customer segments, corporate culture.
2. Master plan for future-readiness: comprehensive research detailing "The future of" including a How-to sections.
3. Re-imagining org/business/brand: strategic innovation R&D plan exploring and detailing what/how will your organization will probably/potentially look like in 3-5 -10 years.
SPEAKING
Our team members are frequent speakers, panelists, and guests in live events, conferences, webcasts, panels, TV and radio broadcasts, podcasts, videos and a range of other public and private settings and channels.
If you have a speaking opportunity for which you would like to engage a member of
BORN PARTNERS contact us via itai@bornpartners.co,
or, itaitalmi@gmail.com
To facilitate requests, please provide useful information:
- Event and audience profile
- Speaking and travel budget
- Any special event requirements
Inspirational, experiential,
and Practical content
Our Mind-provoking talks will help you to more deeply explore and swim in the world surrounding you and open your mind to radical new perspectives and potentials.
RECENT LECTURE TOPICS:
THE FUTURES OF ME&WE
A JOURNEY INTO THE EVOLUTIONARY PHASES OF YOU AS A HUMAN, A CREATOR, A RESIDENT, A NOMAD, ENTREPRENEUR. HOW WILL YOU HAVE TO EVOLVE AND ADAPT TO CONTAIN AND FLOW WITH THE NEW PACE OF THIS RADICAL WORLD? WHAT IS THE QUANTIFIED SELF? FROM WHAT SHOULD YOU PROTECT YOUR BODY AND SELF? WHAT IS WAITING FOR US AS A SOCIETY? AS AN ORGANIZATION? A CITY?
INTRODUCTION TO FUTURES-THINKING
A JOURNEY INTO DISCOVERING AND CREATING POSSIBLE, VIABLE, AND PRACTICAL ALTERNATIVE FUTURES, THROUGH A PROCESS OF SCIENTIFIC & RICH FICTION RESEARCH TO A HUMAN-CENTRED FUTURES DESIGN - VIA STRATEGIC IMAGINATION PHASES.
TILL AN EXPERIENTIAL FUTURE PROTOTYPE.
MOONSHOTS & NEXT GENERATION THINKING
HOW CAN WE STRATEGICALLY IMAGINE AND DEVELOP CRAZY, BOLD, 3RD HORIZON, WILD CARDS KIND OF FUTURES? WHY SHOULD INNOVATION PRACTITIONERS ADOPT WAYS FROM ARTS, SCI-FI, SPECULATIVE DESIGN, FRINGE MOVIES AND WORLD-BUILDING TECHNICS ?
WILD. WILDER. WILDEST.
FROM DOMESTICATED LIVING, WORKING, PLAYING, TO A REWILDING/FERAL REALITIES AND ALTERNATIVE FUTURE
LENGTH: 45 - 90 minutes per session - depending on context, need, budget, venue.
Use a text section to describe your values, show more info, summarize a topic, or tell a story.
OUR GROWING
COMMUNITY
We passionately serve private, public, social organisations, and entrepreneurs, worldwide.
PARTIAL CLIENT LIST:
ERICH FROMM INSTITUTE
YAIR YONA
LENTILS
TEMPUS MOTU GROUP
OPEN BRAND AGENCY
THNK School for Creative Leadership
Amsterdam Municipality
Vodafone
Carnival cruise lines
Holmes Place
Metro
Monday
World brand congress
Maccabi Healthcare
Markets.com
Kapsoola brand agency
Zeder-Yariv agency
Orange
C2
GAP
VIM
Keystone
PROSO
MEWE
PERES center for peace
H.I.T Holon College
SKMB College
Shenkar College
Coleman College
ZEROG
CHATEAUTECH
HR Israel
Teachers Association
PAMINA Holdings
BORN PARTNERS | FUTURE WORKS
SOME GOOD WORDS
FROM CLIENTS
TESTIMONIALS
"The main value for me was the ability to widen
my point of view and to look at the big picture
then down to every delicate detail.
Itai have opened for us new windows into our future,
enriched our knowledge spectrum which enabled us
to understand deeper what we are doing,
how we should do it, and how to adapt our organisation
and business for the future.
Last but not least, the big added value was instilling confidence
and determination that what we are doing is right and relevant.”
Yaron Biderman
Co-founder & VP PROSO
A leading organizational e-training platform
"Itai is one of the few that I have met who can bring real innovation into the business thinking process. He is capable to smartly balance the human touch with the hard figures. Young and contemporary mind ready to provide true value."
Sergio Klecker
Country manager Vitaldent Group, Global Argonauts
"Itai is a brilliant, self-driven entrepreneur, with exceptional way to look at things differently. Common things are brought to the table with different perspectives. Itai has a vision. He pushes forward toward accomplishing goals, in a clear and comprehensive manner. Alongside with his kind personality – it’s a privilege to get acknowledged with this talented guy."
Nir Melamud
Partner, Head of Digital Department at Bakara
Media Management, Audit & Planning
ITAI TALMI
ENTERPRISE, BUSINESS, BRAND EVOLUTIONIST
STRATEGIC IMAGINEER
THE JESTER The most important icon in the old royal courts was the Jester. The Jester spoke the truth. the jester inspired the Emperor, had the advantage of being the innovator, the rebel, the voice of thruth and visions, the most creative icon of the kingdom. The jester helped the ministers to communicate sophisticated issues and smooth difficult messages.
Itai Talmi is a modern-day Jester. The misfit and rebel among the consultants. Itai brings ideas you have not heard a hundred times. The original ones combimed with radical solutions and outstanding innovative thinking, always communicating the hard lines in soft and elegant ways. Itai enable leaders to break locked and mundane patterns of thinking and acting.
My role is to inspire, challenge and transform current thinking with daring thinking, ideas, strategies and orginal ways to make them happen. Itai's work is focusing on exploring and seizing valuable possible futures, focusing on widening and deepening the imagination, strategically, beyond conventional innovation methods. Definitely not your typical business or innovation consultant.
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Itai Talmi is a pioneer of futures design in Israel. Itai works around the world in multiple project dealing with startegic futures, with private and public entities.
Itai specialises in R&D Innovation projects, special strategic missions, and Strategic/imaginative advisory.
Itai helps individuals, teams, organisations, and brands discover, create, and secure futures worth aspiring for, exploring and develop possible futures, and utilise the chosen desired futures.
Itai Advocates for Humanity-centred futures and futures literacy.
A Strategic Futurist, buiness and brand Evolution expert. Strategic imagineer, innovation & strategy consultant,
experimentalist, entrepreneur, lecturer,
Itai is leading BORN PARTNERS that was founded as a worldly-collaborative futures innovation R&D firm in 2010, Based on a strong network of partners globally, and early years were mostly focused on large corporate brand innovation and customer experience projects.
BORN PARTNERS is an independent project firm focusing on Strategically imagining possible and viable future worlds, future evolutions, evolutionary phases, abundant future possibilities, new service situations, new consumption spaces, experiential planning, and most important: Futures World-building - Strategically imagination of what could be and how does it look, feels, and behave.
Together with a vast brain-trust global and local network, the unique experimental R&D firm work brought new ways from alternative fields such as Speculative and Systems design, foresight, artistic, alternative strategic and strategic design research approaches into the new rapidly-changing world of innovation. And, started to embed these into new and existing projects, with great success and happy enriched clients.
BORN PARTNERS works for some of the world’s biggest organizations like Markets.com, Orange, C2, GAP, VIM, THNK School for Creative Leadership, Amsterdam Municipality, Carnival cruise lines, Holmes Place, and more.
Over the years, BORN PARTNERS firm and Itai Talmi, has evolved into a Human-centered futures R&D firm. Itai has gained critical acclaim for creating work that act as guided expeditions into the chaotic wilderness of our new world, culture paradigms, cities, consumers, citizens, technological shifts, provoking innovators to discover and develop alternative futures scenarios, experiences, prototypes, and new value sources.
ITAI TALMI BACKGROUND
1. Led projects for Fortune 500 companies, NGO'S, cities (like Amsterdam, Copenhagen, Herzliya) countries (Netherlands, Germany, Israel, Caribbean islands) next to academy, and special projects for entrepreneurs. Among my clients: C2, Markets.com, THNK, Vodafone, Amsterdam Municipality, Orange, Carnival cruises, GAP, Holmes Place, VIM, Keystone, and more.
2. Over a worldwide professional journey over 30 years, worked deeply in various categories such as: consumer brands, financial, retail, technology, education, NGOs, cities, social and cultural institutions.
3. A Founding-participant and an Ambassador at THNK School of Creative Leadership since 2011.4. Studied In Melbourne, Amsterdam, and in London: Phenomenology, Art, media studies, design strategy, business & marketing strategy, Innovation and Brand management. Mostly studying by working. By doing.
5. Itai lectures worldwide, teaches innovation, entrepreneurship, post-normal business development, and alternative design practices, for both MBA and design students in various academic institutions such as: Shenkar, Coleman college, HIT, SKMB, IAF.
6. Activity is divided into Commercial and Social. Next to client work and own initiatives, itai always involved in some kind of social activity. From Hosting the Global children Designathon, to consulting and mentoring young next generation entrepreneurs, to developing Future-readiness workshops for future generations, lecturing and teaching. That what keeps his energy flowing.
Reach direcly at:
+972547421821
itai@bornpartners.co
Currently, based in Tel Aviv, Israel.
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WHAT KIND OF FUTURES?
WE FUTURISED THE FEELING OF SATISFACTION OF BANK BRANCHES, WHERE YOUR CLIENTS ASPIRATIONS AND NOT DESPERATIONS, ARE THE FOCUS.
ENVISIONING THE FUTURE HOSTEL MODEL THAT FLOWS WITH GENERATION Z
& DIGITAL NOMADS
PROTOTYPING THE MULTI-SENSORIAL EXPERIENCE IN THE FUTURISTIC WELLBEING CENTER
DEVELOPING A RADICAL MODEL OF WHOLE 'LIVING SERVICES' THAT SHIFTS RESIDENTIAL LIVING TO THE FUTURE
DEVELOPING A FUTURE MOBILE TRAINING TOOL THAT UNDERSTAND AND ASSISTS IN REAL TIME TO YOUR IMMEDIATE MANAGERIAL NEEDS.
SENSING WIDER HUMAN CONTEXTS OF THE FUTURE SHOPPING MALL
We conducted a human-centred discovery journey into the FUTURE OF MALLS where we investigated and explored what might become of 'Consumer engagement centers' in various dimension of living in the possible future city.
DREAMABLE REALITIES, REALISABLE DREAMS.
A SERIES OF LECTURES INVESTIGATING THE WIDENING FUTURES OF DESIGN, FROM HUMAN-CENTRED TO HUMANITY-CENTRED IN A RE-WILDING SOCIETY.
THE ART OF THE POSSIBLE
LECTURES
WE CREATE & CURATE BESPOKE 'FUTURE-RELATED' TALKS FOR ORGANISATIONS & EVENTS
DREMABLE REALITIES. REALISABLE DREAMS.
Design traps us in a wonderland loop. “We design our world, while our world acts back on us and designs us”
Anne-Marie Willis.
Itai takes us on an expedition to the deeper bushes of the Design jungles, entering paths to alternative design perceptions and practices. From design fiction to critical futures, to Re-wilding to moonshooting, questioning our Manufactured Normalcy, offering ways that change the way we all relate, think, and practice future design at the edge of now.
Latest lecture!
WILD. WILDER. WILDEST
FROM DOMESTICATED LIVING, WORKING, PLAYING, TO A REWILDING/FERAL REALITIES AND ALTERNATIVE FUTURE
DARING, OUTSOURCED
THE FUTURE OF INNOVATION AND DESIGN IN A RE-WILDING WORLD
FUTURES DESIGN?
WHAT IS FUTURES THINKING? HOW CAN WE ADOPT THIS KIND OF ESSENTIAL MINDSET, SKILL, AND CARDINAL STRATEGIC ASSET
IN SUCH A VUCA WORLD?
FUTURE OF WORK
IN A RADICAL, FAST-PACE, POST-HUMAN, WORLD,
REBELLIOUS STYLES OF WORK ARE TAKING OVER.
THE WIDENING DIMENSIONS OF HUMAN-CENTRED DESIGN
IN A CRAZY RE-WILDING WORLD, HOW DESIGN EVOLVES INTO A HOLISTIC DISCIPLINE, INTEGRATING SCIENCE FICTION, FUTURES DESIGN, ART, TECHNOLOGY, NATURE, AND NEUROSCIENCE.
PUBLICATIONS
עיצוב עתידים בעולם מופרא
LECTURE SLIDES
RECENT ARTICLE: DREAMABLE REALITIES, REALISABLE FUTURES
LECTURE SLIDES
Recorded interview 2020 about futuring with changemakers
https://www.youtube.com/watch?v=KVyVVwsAE_w
GLOBES 2018 (Hebrew)
אנחנו מזמן חיים בעולם של האח הגדול, ולחברות אני מציע לא לברוח מזה, להפך, להיות האח הגדול הטוב. החברה עירומה, אז אם כבר עירום לפחות אל תהיה מזויף, תהיה אמין
BORN PARTNERS | FUTURE WORKS
GONZO STYLE EXPEDITION INTO REWILDING FUTURES
LECTURE SLIDES
© 2020 BORN PARTNERS | FUTURE WORKS
ITAI@BORNPARTNERS.CO
972547421821