WHAT IS BRAND EVOLUTION?
1.Brand evolution refers to the process of change, development and ecosystem adptation stages that a brand undergoes over time.
2. It involves every strategic adjustments to the brand's purpose, identity, positioning, total experience, content and messaging, and visual elements to adapt to the evolving needs and preferences of its target audiences, market conditions, and industry pardaigms and trends.
3. Brand evolution can be a powerful process for businesses looking to stay relevant and attract new customers.
4. When embarking on a brand evolution, it's essential to take a strategic, holistic approach that incorporates defining your brand ideology as a foundation to the brand strategy and visual identity system.
5. Ultimately, the goal of brand evolution is to strengthen the relationship with existing customers and attract new ones, so it's important to keep your customers and employees at the center of your branding efforts. By understanding their needs and preferences and adapting to changes in the marketplace, you can create a brand that resonates with your audience and grows with your business. By doing so, you can create a brand that remains relevant and impactful for years to come.
Brand evolution is a natural response to various factors, including shifts in consumer behavior, emerging technologies, competitive landscape, cultural changes, or expansion into new markets. It is important for brands to evolve to stay relevant, maintain a competitive edge, and connect with their audience effectively.
Your brand evolution can and must be managed, developed, responsively and responsibly.
That is what we are good at and can help you evolve properly.
What we do
OUR DEFINITION AND MISSION
Born Partners strategic futures design agency is a new era consulting firm that specializes in helping organizations anticipate and prepare for possible future scenarios. Such an agency typically combines expertise in futures studies, strategic planning, design thinking, and innovation management to help clients envision potential future outcomes and develop strategic plans to navigate them successfully.
We work with clients to identify emerging trends and drivers of change, explore possible future scenarios, and develop strategies to adapt to different futures. This may involve conducting research, running scenario planning workshops, using design thinking methodologies, and developing innovative solutions.
Our goal is to help organizations proactively plan for and shape their future, rather than merely react to changes as they occur. By helping clients anticipate and prepare for different futures, these agencies enable them to stay ahead of the curve, make informed decisions, and remain competitive in an ever-changing business landscape.
What is the future of my industry, my ecosystem?
Who is our future customer? stakeholder?
How, where and when can we lead instead of follow?
What are the next great things for us?
Strategically imagineering viable tomorrows, developing practical options and choices to help businesses, enterprises and brands propely evolve and secure a desired tomorrow.
Your future depends on the Quality of the decisions we make today.
We operate on the Edge of Now.
We aim at prolonging and securing a quality lifespan for your enterprise, brand, people.
We are Enterprise & Brand Evolutionists. Futures hackers.
Just keeping an eye out for what’s next/new is the easiest part of the job. The true challenge, lies in understanding what it’s trying to tell us and what it is asking of us.
Then, the magic happens, when we translate it into practical knowledge, policies, prototypes of matching futures for our clients.
Which version of your brand or organisation will fit your matched and desired future?
We work with people, companies and institutions on how to imagine,
discuss and evaluate contextually relevant futures, develop visions and new value sources, discover possible threats, blindspots, and influential ecosystem narratives.
BORN works with business teams that are too head-down with day-to-day tasksto rise up, stay on a lucid path, stick to the rhythm & pace of the new world, and create more value by properly adapting to uncharted new ecosystems.
We are building the next generation of Future Facing organisations.
1. We develop innovation strategies, policies and prototypes enabling you to become a future game-changer.
2. We are an Innovation partner, focusing on special projects, often stealth.
3 We work in a Lab style on all contexts: Research, Development, Prototyping.
4. We collaborate with vast/deep worldwide network, curated for every project for optimum results.
Keep scrolling for our services
OUR STRATEGIC ADVISORY SERVICES
We focus on Future-adaptivity and Resilience.
We do Research, Development, Advisory, Partnership creation, Capacity programs.
We give custom empowering talks, event content/curation.
from One Hour talk
one day advisory
to 3-6 months for research & development.
We do 3 kinds of projects:
Projects focused on Current issues:
1. Brand evolution strategic research & evolution stage strategic planning & adaptation
2. Brand equity exloitation & expansion
3. Sense-making and Costume deep research for New territories/ecosystems
4. Current Brand potential Assessment + ways for new value sources
5. Internal Brand strategy for enhancing corporate culture
6. New services & equity generators strategy + development
7. Innovation policy & development
8. Preparation for expanding/entering the global market
Projects focused on Evolution
1. Costume research, Sense-making, and Futures exploratory reports for desired markets, ecosystems, new services, future customer segments, corporate culture.
2. Master plan for future-readiness: comprehensive research detailing "The future of" including a How-to sections.
3. Re-imagining org/business/brand: strategic innovation R&D plan exploring and detailing what/how will your organization will probably/potentially look like in 3-5 -10 years.
Our team members are frequent speakers, panelists, and guests in live events, conferences, webcasts, panels, TV and radio broadcasts, podcasts, videos and a range of other public and private settings and channels.
If you have a speaking opportunity for which you would like to engage a member of
BORN PARTNERS contact us via firstname.lastname@example.org,
To facilitate requests, please provide useful information:
- Event and audience profile
- Speaking and travel budget
- Any special event requirements
and Practical content
Our Mind-provoking talks will help you to more deeply explore and swim in the world surrounding you and open your mind to radical new perspectives and potentials.
RECENT LECTURE TOPICS:
THE FUTURES OF ME&WE
A JOURNEY INTO THE EVOLUTIONARY PHASES OF YOU AS A HUMAN, A CREATOR, A RESIDENT, A NOMAD, ENTREPRENEUR. HOW WILL YOU HAVE TO EVOLVE AND ADAPT TO CONTAIN AND FLOW WITH THE NEW PACE OF THIS RADICAL WORLD? WHAT IS THE QUANTIFIED SELF? FROM WHAT SHOULD YOU PROTECT YOUR BODY AND SELF? WHAT IS WAITING FOR US AS A SOCIETY? AS AN ORGANIZATION? A CITY?
INTRODUCTION TO FUTURES-THINKING
A JOURNEY INTO DISCOVERING AND CREATING POSSIBLE, VIABLE, AND PRACTICAL ALTERNATIVE FUTURES, THROUGH A PROCESS OF SCIENTIFIC & RICH FICTION RESEARCH TO A HUMAN-CENTRED FUTURES DESIGN - VIA STRATEGIC IMAGINATION PHASES.
TILL AN EXPERIENTIAL FUTURE PROTOTYPE.
MOONSHOTS & NEXT GENERATION THINKING
HOW CAN WE STRATEGICALLY IMAGINE AND DEVELOP CRAZY, BOLD, 3RD HORIZON, WILD CARDS KIND OF FUTURES? WHY SHOULD INNOVATION PRACTITIONERS ADOPT WAYS FROM ARTS, SCI-FI, SPECULATIVE DESIGN, FRINGE MOVIES AND WORLD-BUILDING TECHNICS ?
WILD. WILDER. WILDEST.
FROM DOMESTICATED LIVING, WORKING, PLAYING, TO A REWILDING/FERAL REALITIES AND ALTERNATIVE FUTURE
LENGTH: 45 - 90 minutes per session - depending on context, need, budget, venue.
Use a text section to describe your values, show more info, summarize a topic, or tell a story.
SOME GOOD WORDS
"The main value for me was the ability to widen
my point of view and to look at the big picture
then down to every delicate detail.
Itai have opened for us new windows into our future,
enriched our knowledge spectrum which enabled us
to understand deeper what we are doing,
how we should do it, and how to adapt our organisation
and business for the future.
Last but not least, the big added value was instilling confidence
and determination that what we are doing is right and relevant.”
Co-founder & VP PROSO
A leading organizational e-training platform
"Itai is one of the few that I have met who can bring real innovation into the business thinking process. He is capable to smartly balance the human touch with the hard figures. Young and contemporary mind ready to provide true value."
Country manager Vitaldent Group, Global Argonauts
"Itai is a brilliant, self-driven entrepreneur, with exceptional way to look at things differently. Common things are brought to the table with different perspectives. Itai has a vision. He pushes forward toward accomplishing goals, in a clear and comprehensive manner. Alongside with his kind personality – it’s a privilege to get acknowledged with this talented guy."
Partner, Head of Digital Department at Bakara
Media Management, Audit & Planning
THE ART OF THE POSSIBLE
WE CREATE & CURATE BESPOKE 'FUTURE-RELATED' TALKS FOR ORGANISATIONS & EVENTS
DREMABLE REALITIES. REALISABLE DREAMS.
Design traps us in a wonderland loop. “We design our world, while our world acts back on us and designs us”
Itai takes us on an expedition to the deeper bushes of the Design jungles, entering paths to alternative design perceptions and practices. From design fiction to critical futures, to Re-wilding to moonshooting, questioning our Manufactured Normalcy, offering ways that change the way we all relate, think, and practice future design at the edge of now.
WILD. WILDER. WILDEST
FROM DOMESTICATED LIVING, WORKING, PLAYING, TO A REWILDING/FERAL REALITIES AND ALTERNATIVE FUTURE
THE FUTURE OF INNOVATION AND DESIGN IN A RE-WILDING WORLD
WHAT IS FUTURES THINKING? HOW CAN WE ADOPT THIS KIND OF ESSENTIAL MINDSET, SKILL, AND CARDINAL STRATEGIC ASSET
IN SUCH A VUCA WORLD?
FUTURE OF WORK
IN A RADICAL, FAST-PACE, POST-HUMAN, WORLD,
REBELLIOUS STYLES OF WORK ARE TAKING OVER.
THE WIDENING DIMENSIONS OF HUMAN-CENTRED DESIGN
IN A CRAZY RE-WILDING WORLD, HOW DESIGN EVOLVES INTO A HOLISTIC DISCIPLINE, INTEGRATING SCIENCE FICTION, FUTURES DESIGN, ART, TECHNOLOGY, NATURE, AND NEUROSCIENCE.
Recorded interview 2020 about futuring with changemakers
GLOBES 2018 (Hebrew)
אנחנו מזמן חיים בעולם של האח הגדול, ולחברות אני מציע לא לברוח מזה, להפך, להיות האח הגדול הטוב. החברה עירומה, אז אם כבר עירום לפחות אל תהיה מזויף, תהיה אמין
BORN PARTNERS | FUTURE WORKS
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