We work with aspiring individuals, teams, and organisations globally on radical futures projects resulting with radical value.
Typically our engagements support entrepreneur spirit kind of projects with a passionate and innovation-thirsty attitude.
Our expert network brings world-class experts working together as an extended dedicated braintrust, is exclusive to you as our client.
We specialise in Applied Futures that provide the capacity to sense, form and benefit from emerging and alternative futures.
We do futures research & development, futures design & prototype, experiential content creation, and innovation consulting.
Science, strategics imagination, and prototyping.
Our work is science-based researching, radical imagining and prototyping the future worlds of organisations, services, experiences and future Human-centred situations.
Developing futures-adaptive capabilities to empower innovation processes and radicalise results.
1. INNOVATION AUDITS
Empowering innovation funnels, developing capabilities for alternative Futures discoveries, imagination power, releasing distressed iteration points, problematic root-causes, culture & action cycles.
3. WIND-TUNNEL TESTING
How well is our innovation, scaling, future brand, and services are aligned with the critical market/customer trajectories, paradigms and scenarios? Is it future-proof?
1. Futures thinking & worldbuilding advisory
2. Futures thinking/creating workshops
3. Organisational design sessions
SCALE & PIVOT
1. PIVOTING, TRANSFORMATIONS
- NEW STRATEGIC FOCUS ZONES
- DIRECT/RE-DIRECT OR TRANSFORM YOUR PROJECT/ORGANISATION TO THE NEW WORLD "DEFAULTS & DEMANDS,
- ADAPT NEW CUSTOMER-HUMAN BEHAVIOURS/ASPIRATIONS.
2. SCALING PROJECTS
- SCALING PLANS TO EMERGING FUTURE MARKETS
- SCALING PLANS TO DESIRED CUSTOMERS
- SCALING PLANS TO FOCUS ORGANISATIONAL INNOVATIVENESS
3. 'NEXT GENERATION' CONCEPTS
- CONCEPTS/DECKS/PROTOTYPES FOR BOLD IDEAS
- SPECULATIVE FUTURES RESEARCH FOR NEW IDEA DEVELOPMENT PHASES
Discovering & forming possible and desired futures
1. Futures exploratory reports.
2. Stealth mode strategic experiments with alternative futures.
3. Experiential prototypes (Modelling/Lo-fi/Hi-fi/installations)
4. Futures design & innovation policies
1. Bespoke futures thinking&design programs
2. Emerging futures reports
3. Bespoke Futures workshop
4. Bespoke Strategic futures plans
4. Bespoke futures prototyping
TALK & CURATE
INSPIRATIONAL & PRACTICAL CONTENT
WE CREATE & CURATE BESPOKE TALKS FOR TEAMS & EXECUTIVES ON CONTEXTUAL FUTURES RELATED TO YOUR ORGANISATION'S FUTURE CHALLENGES.
RECENT LECTURE TOPICS:
INTRODUCTION TO FUTURES-THINKING
A JOURNEY INTO DISCOVERING AND CREATING POSSIBLE, VIABLE, AND PRACTICAL ALTERNATIVE FUTURES THROUGH A PROCESS OF SCIENTIFIC FACT & RICH FICTION RESEARCH TO A HUMAN-CNTRED STRATEGIC IMAGINATION PHASES - TILL WE GET AN EXPERIENTIAL FUTURE PROTOTYPE THAT CAN REVEAL YOUR PREFERRED FUTURE.
THE SHIFT FROM HUMAN-CENTRED TO HUMANITY-CENTRED DESIGN
IN A CRAZY RE-WILDING ERA OF THE "ANTHROPOCENE", HOW DESIGN SHOULD EVOLVE INTO A HOLISTIC DISCIPLINE, INTEGRATING DEEP EMPATHY, SYSTEMS DESIGN, STAKEHOLDERS THINKING, SCIENCE FICTION - INTO ORG DAILY ROUTINES OF CULTURE AND INNOVATION.
MOONSHOTS & NEXT GENERATION THINKING
HOW CAN WE STRATEGICALLY IMAGINE AND DEVELOP CRAZY, BOLD, 3RD HORIZON, WILD CARDS KIND OF FUTURES? WHY SHOULD INNOVATION PRACTITIONERS ADOPT WAYS FROM ARTS, SCI-FI, SPECULATIVE DESIGN, FRINGE MOVIES AND WORLD-BUILDING TECHNICS ?
WILD. WILDER. WILDEST.
FROM DOMESTICATED LIVING, WORKING, PLAYING, TO A REWILDING/FERAL REALITIES AND ALTERNATIVE FUTURE
LENGTH: 45 - 120 minutes per session - depending on context, need, budget, venue.
WE IMAGINE, PLAN, AND PROTOTYPE FUTURE WORLDS OF CUSTOMERS, CITIZENS, ENTREPRENEURS, EMPLOYEES, RESIDENTS, VISITORS, FOR A MORE PROGRESSIVE AND RESILIENT SOCIETY.
Our Applied Futures work can identify new value sources, assess risks, and improve resilience
Why now more than ever?
We live in extraordinary times of unprecedented opportunities. In this exponential pace of A radical world, it is harder than ever to plan for what's next with the tools you are used to work with. This is were we can help you prepare and secure future value. Strategic futures suits innovating and scaling in our VUCA environments - where conventional planning struggles to fit.
Why BORN 'PARTNERS'?
We are a global collaborative of Applied futures professionals. We assemble for projects in a Round table style team made of context-matched multi-disciplinary experts. We enable our clients to enjoy the power of an integrated highly experienced ingenuity and deep work. We help leaders become future progressive, match the way they think, create and plan to their possible futures through Futures World-building and Strategic futures design methods.
Let's clarify few things to start with:
1. Disclaimer: No, We do not forecast the future. Nobody can. The future is a speculation. A responsible one.
Yes, we do speculate. are futures practitioners that help our clients to develop capabilities to anticipate and co-create their preferred futures. We combine conventional fact-based science-based Futures research with radically imaginative, highly creative speculative processes used in arts and design.
2. We explore the viable and valuable futures: the possible, probable, preferable and wild. Then we co-select the desired.
As an outsourcing firm for innovation & Strategic futures design, working world worldwide on super interesting future issues, we use advanced futures thinking/designing, Strategic Foresight, and strategic imagination practices to help our clients prepare and progress.
3. We do not aim at a Utopia, or Dystopian futures. We believe in Protopia. Protopias are realistic, positive, continuously improving, prototypes of a future, worth working towards. Not over-idealistic, not depressing. Viable, practical, exciting, unifying, energising.
4. Companies like; Amazon, Google, Apple, Shell, Ericsson, Ford, Walt Disney, Samsung, Intel, P&G, UNESCO, the governments of Canada, UAE, Finland and hundreds of other organisations worldwide treat Applied futures as a core capability. Why stay behind?
Some typical issues we address in client engagements:
WE HAVE CREATED NEW SERVICE FOR PROGRESSIVE LEADERS; A BESPOKE FUTURES 3 STAGE PROGRAM: AN IMMERSIVE JOURNEY FOR TOP EXECUTIVES TO "DISCOVER & BRING THE DESIRED FUTURE". THIS SPECIAL PROGRAM TAKES EXECUTIVES THROUGH UNIQUE ITERATIVE FUTURES EXCAVATION IN WHICH PARTICIPANTS LEARN HOW TO EXPLORE, DEVELOP, PROTOTYPE AND PRESENT A DESIRED FUTURE IN THEIR ORGANISATION.
EXECUTIVE EXPERIENCE RADICAL "NEXT GENERATION" AND IMAGINATION EXERCISES, WORLD-BUILDING, STRATEGIC FUTURES THINKING & DESIGN, SPECULATIVE THINKING, AND FUTURE-READINESS TOOLS.
WE HAVE DEVELOPED FOR A PRIVATE GROUP A SERIES OF SPECULATIVE FUTURES SCENARIOS, STRATEGIES AND SPECULATIVE DESIGNS FOR THE "FUTURE OF FOOD ENTREPRENEURSHIP". THE WORK FOCUSED ON THE FUTURES OF FUTURE FOOD SPACES, FOOD DELIVERY, FUTURE URBAN FOOD HABITS, RESULTED WITH A STRATEGIC DESIGN PLAN FOR A PREFERRED SOLUTION OF A UNIQUE FOOD SERVICE & SPACE DESIGNATED FOR GENERATION Z FOOD ENTREPRENEURS.
STARTED WITH THE QUESTION "HOW MIGHT WE REIMAGINE THE FUTURE HOSTEL FOR THE GENERATION Z NOMADS?"
WE EXPLORED & CREATED THE 'NEXT GENERATION' VERSION OF THE FUTURE HOSTEL, IN EUROPE FOR A PRIVATE INVESTMENT GROUP, IN THIS PROJECT WE ENVISIONED AND PROTOTYPED A UNIQUE SOCIAL EXPERIENCE SYSTEM FOR GENERATION Z NOMADS CRAVING FOR AUTHENTIC ADVENTURES, RESULTED IN A DETAILED MODEL OF A COMPLETE FLAGSHIP HOSTEL WITH IT'S SPACES, SERVICES, AND INTERACTIONS.
BASED ON THE QUESTION "WHAT IF WE COULD BENEFIT BOTH HOME RENTERS AND OWNERS THROUGH A NEW FORM OF SUBSCRIPTION?"
WE HAVE CONSULTED A PRIVATE DEVELOPMENT GROUP ON A TECHNOLOGY PLATFORM FOR THE FUTURE OF RENTAL LIVING IN THE US MARKET AND BEYOND. WE ADVISED ON WHAT WILL BE THE FUTURE OF RENTAL LIVING, WHAT WILL BE THE DESIRED FUTURE PROPOSITION, THE BRAND MANIFESTO, THE UNIQUE SERVICES AND MODELS, AND FUTURE SCALING OPTIONS.
THE PLATFORM HAVE LAUNCHED IN TEXAS WITH GREAT SUCCESS.
WE OPENED THE PROCESS BY ASKING "WHAT WILL THE FUTURE OF WELLBEING LIFE IN THE CITY?"
WE DEVELOPED A COMPLETE FLAGSHIP BRANCH OF AN REVOLUTIONARY WELLBEING COMPLEX INTRODUCING THE FUTURE OF WELLBEING CENTERS. WE HAVE CREATED A 360 COMPLETE PROJECT FROM THE RESEARCH, INNOVATIVE CONCEPT, ARCHITECTURAL PLANNING, AND BRAND STRATEGY/EXPERIENCE.
AS ASKED "WHAT WILL WILL BE THE HUMAN EXPERIENCE OF MONEY WILL FEEL LIKE? "
WE ADVISED AND CREATED REPORTS EXPLORING AND PORTRAYING IN DETAILED THE FUTURE OF BANKING BRANCHES AND HUMAN-CENTERED EXPERIENCES. THE REPORT WAS DESIGNED TO HELP PREPARE BOTH INTERNALLY AND EXTERNALLY TO THE KIND OF FUTURE CHALLENGES OUR CLIENT IS FACING.
'FLOW TIME' TRAINING
"HOW MIGHT WE CREATE A MOBILE TRAINING TOOL THAT UNDERSTAND AND REACT IN REAL TIME TO THE TRUE OPERATIONAL & CREATIVE SKILLS OF MANAGERS?
WE WORKED WITH A LEADING INNOVATIVE EMPLOYEES ONLINE TRAINING PLATFORM ON PREPARING THEIR PEOPLE AND SYSTEMS TO FACE THE FUTURES CHALLENGES OF HR IN ADAPTING THEIR MANAGERS TO THE NEW WORLD REALITIES, SITUATIONS AND RESPONSES.
YOUR BRAND FUTURE
WE HAVE WORKED WITH ONE OF THE WORLD LEADING FINANCIAL SERVICES COMPANIES ON CREATING THE FUTURE OF FINANCIAL SERVICES BRAND. WE DEVELOPED A GLOBAL BRAND PROPOSITION, BRAND LANGUAGE, PLATFORM AND SYSTEM, INCLUDING TO A SUBSIDIARY BRAND WITHIN THE GROUP.
THE IMAGINATION ECONOMY
We serve private, public, and social organisations worldwide
PARTIAL CLIENT LIST:
THNK School for Creative Leadership
Carnival cruise lines
World brand congress
Kapsoola brand agency
PERES center for peace
H.I.T Holon College
ETHICAL PREMIUM BRANDS
PRIVATE EQUITY ENTREPRENEURS
"The main value for me was the ability to widen
my point of view and to look at the big picture
then down to every delicate detail.
Itai have opened for us new windows into our future,
enriched our knowledge spectrum which enabled us
to understand deeper what we are doing,
how we should do it, and how to adapt our organisation
and business for the future.
Last but not least, the big added value was instilling confidence
and determination that what we are doing is right and relevant.”
Co-founder & VP PROSO
A leading organizational e-training platform
"Itai is one of the few that I have met who can bring real innovation into the business thinking process. He is capable to smartly balance the human touch with the hard figures. Young and contemporary mind ready to provide true value."
Country manager Vitaldent Group, Global Argonauts
BORN PARTNERS | FUTURE WORKS
THE ART OF POSSIBLE
WE CREATE & CURATE BESPOKE 'FUTURE-RELATED' TALKS FOR ORGANISATIONS & EVENTS
DREMABLE REALITIES. REALISABLE DREAMS.
Design traps us in a wonderland loop. “We design our world, while our world acts back on us and designs us”
Itai takes us on an expedition to the deeper bushes of the Design jungles, entering paths to alternative design perceptions and practices. From design fiction to critical futures, to Re-wilding to moonshooting, questioning our Manufactured Normalcy, offering ways that change the way we all relate, think, and practice future design at the edge of now.
WILD. WILDER. WILDEST
FROM DOMESTICATED LIVING, WORKING, PLAYING, TO A REWILDING/FERAL REALITIES AND ALTERNATIVE FUTURE
THE FUTURE OF INNOVATION AND DESIGN IN A RE-WILDING WORLD
WHAT IS FUTURES THINKING? HOW CAN WE ADOPT THIS KIND OF ESSENTIAL MINDSET, SKILL, AND CARDINAL STRATEGIC ASSET
IN SUCH A VUCA WORLD?
FUTURE OF WORK
IN A RADICAL, FAST-PACE, POST-HUMAN, WORLD,
REBELLIOUS STYLES OF WORK ARE TAKING OVER.
THE WIDENING DIMENSIONS OF HUMAN-CENTRED DESIGN
IN A CRAZY RE-WILDING WORLD, HOW DESIGN EVOLVES INTO A HOLISTIC DISCIPLINE, INTEGRATING SCIENCE FICTION, FUTURES DESIGN, ART, TECHNOLOGY, NATURE, AND NEUROSCIENCE.
Value equals adaptation. We live in such crazy times that even science fiction writers are struggling to keep up with reality. To grasp future realities and possibilities, critical strategic discussions about your future, about innovating, scaling, surviving...should be experiential. It should address more than one sense. Make it tangible. Prototype it.
Adapting in a VUCA world (Volatility, Uncertainty, Complexity and Ambiguity) has become the new normal there is no future, only alternative futures. These extraordinary times create extraordinary opportunities waiting to be discovered and utilised, hiding in a maze of possible futures in a "Re-wilding" world.
In such a revolutionary, unprecedented era, the future cannot be predicted of course, but, alternative and desired futures can be tapped by jumping beyond conventional planning, especially, by radical yet strategic imagination. How can you radically grow, expand, transform or significantly lead?
Our futures work aims to counter the super high risk of short-sighted thinking and planning.
Within an innovation context, foresight is different than strategic thinking: it involves imagination and radical, provocative creative thinking, discovering and considering a variety of futures. There is an action-orientation in foresight, which strategic thinking doesn’t require, along with consideration of a variety of alternatives.
Our work can:
We are a Strategic Futures R&D firm, suited for innovating and scaling in a wild new world.
We specialise in radical Strategic imagination practices for researching and developing alternative, possible, and desired futures for business and social companies. We Discover possibilities for future value creation: by exploring and prototyping unseen before innovation frontiers and possibility spaces in alternative futures, usually for organisational ecosystems, future customer services, brand development, commercial cultural and living systems.
Let's find your desired futures
BORN PARTNERS | FUTURE WORKS
THERE IS NO FUTURE.
ONLY ALTERNATIVE FUTURES.
THERE IS ONLY ONE STRATEGIC IMPERATIVE: ADAPTIVITY.
01. THE WORLD TODAY IS A HIGH-VELOCITY FLOW OF CONSTANT TRANSFORMATIONS AND REVOLUTIONS
WE LIVE IN A FASCINATING ERA OF UNPRECEDENTED AND SUDDEN RADICAL TRANSITIONS. CHANGE IS THE ONLY VALID PARAMETER. THESE CONSTANT SEISMIC SHIFTS CHANGES EVERYTHING WE KNOW AND DON'T KNOW YET.
02. YESTERDAY'S WAYS OF INNOVATING CAN NO LONGER SERVE AS AN HONEST GUIDE TO OUR FUTURE. THE 'UNKNOWN-UNKNOWNS' OF THIS WILD NEW WORLD DESERVE A NEW KIND OF A MORE ADAPTIVE KIND OF INNOVATION SYSTEMS.
03. STRATEGICALLY EXPERIMENTING. PRACTICALLY DARING. BIG TRANSFORMATIVE IDEAS NEEDS NEW WAYS TO CREATE THE DESIRED BREAKTHROUGHS TO SURVIVE AND REACH FULL POTENTIAL.
04. STRATEGIC FUTURES IS NOT ABOUT PREDICTION. IT'S ABOUT EXPOSING AND PROTOTYPING A SPECTRUM OF RELEVANT ALTERNATIVE FUTURES AND PROTOTYPING THE 'WHAT IF'S' INTO 'HOW CAN WE'. WE EMPOWER ENTREPRENEURIAL PROJECTS TO USE ALTERNATIVE FUTURES AS A SOURCE FOR PREPARING FOR TOMORROWS CHALLENGES.
05.*FUTURE-READY IN A V.U.C.A WORLD STANDS FOR VOLATILE, UNCERTAIN, COMPLEX AND AMBIGUOUS. THESE FRAMING CHARACTERISTICS MAKES THE WORLD RADICALLY UNPREDICTABLE, AND THE FUTURES AWAITING FOR US CRITICALLY WITHIN THE FRAME OF 'UNKNOWN-UNKNOWNS'. IN SUCH A VUCA WORLD, TRADITIONAL PLANNING AND DESIGNING APPROACHES DO NO LONGER PRODUCE RELIABLE AND VIABLE OUTCOMES THIS CREATING MORE AND EVEN HIGHER RISKS..
WHY NOW? BECAUSE CHANGE IS NOT EPISODIC. IT'S A DEFAULT.
In response to the dizzying pace of change today, companies primary goal is to become a more creatively resilient organizations, nimble enough to respond and adapt to constantly shifting and unanticipated conditions.
Traditionally, consulting was built on the simple premise that clients could not solve their own problems. But the world has changed.
The rate of change is the new dilemma, and we face unprecedented uncertainty with the status quo being constantly threatened by new entrants seemingly overnight.
Companies are slowly having to walk away from the methods that got them where they are today. Competitive barriers of the past, such as manufacturing strength and distribution power, no longer guarantee a sustainable future.
Industry boundaries are dissolving, and disruptive companies like Tesla, Uber and Airbnb are swiftly displacing incumbents and reshaping entire industries without having any traditional knowledge of the markets they have entered.
1. The world that is becoming more economically, socially, and environmentally complex, faster, and unstable.
2, The difficulty faced by all organizations today is how to at least stay up to date with what is happening in their environment, and further more, to successfully adapt to it.
3. The velocity of change that organizations face is increasing.
4. The opportunities and threats that arise are dynamic and complex. What is the capability that can assist organizations manage this situation?
5. What hidden impact, Influencing forces, new emerging vectors and ecosystems are you exploring in your sessions?
REFRAME CHALLENGES. EMBRACE AN EXPERIMENTAL MINDSET.
We need new R&D and Progressive Strategy practices that could help us think & act better about the future we want to create for ourselves. The world around us will insist that we flow with change. Change and chaos are simply reality. Whether we like it or not.
Resistance just slows us down. The opportunity is to FLOW with these streams of evolutions, ride the Zeitgeist, and play with new ways for our people to thrive, to explore the new world in a wider spectrum, to convert it into tangible value. We can prepare you to shift smoothly and work properly in this post-industrial, hyper-networked, radically complex, super-abundant presence.
BE GOOD. OR BE GONE.
It demands a different kind of readiness; the kind that is always in sync with our new era of uncertainty, ready for the exponential changes and increasingly complex relationships between people, brands and businesses. We use futures as a way to expose and enrich the imagination spectrum, as a source to inspire innovative, future-proof organizations, services, customer experiences and systems.
WE OFFER CONVERTIBLE BUSINESS & BRAND FUTURES
BORN is a new kind of a collaborative consultancy.
We explore alternative futures within the context of your ecosystem, probe, design, co-create future scenarios, explore the often unseen and unexpected. Then we transform these viable options into new structures and tangible results.
OUR FUTURES WORK IS ABOUT ALTERNATIVES. WE PRACTICE APPLIED FUTURES TO IMAGINE, IMMERSE, AND PROTOTYPE OTHERNESS. ALTERNATIVE FUTURE TRAJECTORIES..
We take our clients on an experimental & experiential journey to explore and observe future challenges. To do so we use homemade, a non-conformist strategic experimentation and imaginative progressive design methods. BORN works where Strategic Foresight, System thinking, Speculative Design, and Organizational design converge.
1. Our mission is to discover and prototype preferable futures by exploring and experimenting with multiple scenarios and opportunities in interdisciplinary areas - in order to create valuable ways to pro-actively respond and adapt to a new radical world and tomorrows market revolutions.
2. We work frequently with top brands, investment bodies, cities, institutions, NGO's, and aspirational individuals to identify relevant emerging paradigms, patterns, strong future signals, new business, social, cultural ecosystems, and bold trends.
3. We help companies and teams evolve the way they work and organize themselves to discover and utilize potential in multiple futures.
4. We use progressive and practical knowledge to develop future briefings, craft strategies, programs based of useful insights/foresights from and for the future.
5. We get support and practical inspiration also from Cultural & Social development, new technology, Zen, Art, Design thinking, Design Fiction, System thinking, science, and nature.
6. We rigorously work for a world in which the future is: better anticipated, better planned, and less overwhelming.
You see things as they are and ask,
I dream things as they never were and ask,
George Bernard Shaw
BORN. FUTURE WORKS.
Musings & talks
Recorded interview 2020 about futuring with changemakers
GLOBES 2018 (Hebrew)
אנחנו מזמן חיים בעולם של האח הגדול, ולחברות אני מציע לא לברוח מזה, להפך, להיות האח הגדול הטוב. החברה עירומה, אז אם כבר עירום לפחות אל תהיה מזויף, תהיה אמין
BORN PARTNERS | FUTURE WORKS
WELCOME TO THE
RE-WILDING NEW NORMAL
Dreamable realities are now realizable dreams.
ABUNDANCE VS. SCARCITY
THE WORLD IS TOPSY TURVY
Said Mark Wahlberg, in a bold wake up call to the world. Look it up, great speech. And he’s spot on.
WE ARE ALL TRYING TO GRASP AND FLOW THROUGH THE GREATEST SEISMIC CHANGE SINCE THE INDUSTRIAL REVOLUTION. EVERYTHING CHANGES, EXPONENTIALLY.
We'll start with the Bottom line: If you’re not spending time understanding what current era is, what futures you are facing and what it means to your organization, you are effectively putting yourself in a fragile position of becoming obsolete.
Doing nothing is not an option any more. Don't get stuck with the unprepared.
THE NEW NORMAL STARWARS
These new warp-speed business spaceships are driven by a new breed of Astronauts that have left behind all earthly “ancient” orthodox ways of creating and managing companies. They have a more lucid glasses, they discover and conquer new planets, new business frontiers, while navigating the economy solar system, finding hidden Gems and turning them into gigantic yet agile companies worth gazillions of money, in a fraction of time. Old world company formations with old world management risk-averse, myopic, slow moving managers are looking at them with awe while rubbing their eyes and picking up they fallen jaws.
TO SURVIVE IN THESE NEW ECOSYSTEMS, ORGANIZATIONS, PEOPLE, BUSINESSES AND BRANDS MUST BECOME FUTURE-READY.
The global changes in this new radical era can be characterized by their seeming intractability. cultural, social, technological and environmental challenges are interwoven into a complex and persistent web of issues.
Addressing them will require concerted, coordinated effort
Today’s fast paced society and globalization requires broad and creative techniques that can motivate and anticipate an organization’s knowledge of the future. Every day, we see how science fiction is becoming science fact. Business as usual is dead. Exponential change is the natural flow. We are being pushed to shift to a truly new era, to a Post-normal world. Our most important institutions are running on an operating system that was designed over 100 years ago for a world that no longer exists.
FLOWING IN THE VUCA ERA
What is this VUCA anyway?
The acronym VUCA was first coined by the U.S. military in the late 1990s, It has since been adopted as a fundamental strategic descriptor of this radical era by organizations worldwide.
In a world described as VUCA (Volatile, Uncertain, Complex and Ambiguous), there are unprecedented tectonic shifts that demand a new mindset of how organizations should adapt to this radical realities.
Here is a short description about VUCA:
V = volatility: the nature and dynamics of change and the nature and speed of change forces and change catalysts
U = uncertainty: the lack of predictability, the prospect for surprise and awareness and understanding of issues and events
C = complexity: the multiplicity of forces, confounding issues and the chaos and confusion that surround an organization
A = ambiguity: the haziness of reality, the potential for misreading situations and mixed meanings causing confusion between causes and their effects
IT'S A NEW GAME WITH ONLY
ONE DIRECTION: FORWARD.
Oops. Shift happens.
..and it happens as you read it now
In this New Post Normal era we can see a shift from the classical world of problems, characterized with demand speed, over-quantitative analysis, and high effort of trying to eliminate uncertainty to solve - to a world of dilemmas, 'Wicked problems' which demand high patience, multiple views of sense-making, and embracing an engagement of uncertainty. and chaos.
'We are OVERWHELMED BY OUR SCALE, if we are a Fortune 500 company, or we are OVERWHELMED BY OUR SCALING, if we are Slack, or Zenefits, or one of the new exponential growth startup phenomenas"
Aaron Dignan, Responsive org movement.
IS IT EVOLUTION OR A REVOLUTION?
It doesn't matter, really. Everything changes as we speak.
We are at an inflection point: it’s time to stop trying to add patches to an old model. Instead, embrace the new world of work.
Customers' mind-set: Frugality & Frustration
Customers demand: Reciprocity & Openness
Brands' reality: Fragility & Exponentiality
Companies DNA: Agility & Collaboration
Organizational code: Creativity & Empathy
Welcome to the "New normal"
Organizations in FLOW start off by embracing the fact that we are in an environment that’s going to keep changing, in an exponential pace and our planning is going to keep changing obviously .
Waking up to rhythm: the yet we’re going to develop and nurture an adaptive culture that’s constantly sensing and iterating upon the structure and rhythm of our organization so that we remain fully awaken, relevant and purposeful toward our mission in this world.
Access and adaptability are more important than innovation. It's about the People that leads your company to new heights by flexible & adaptive culture and constant competence sharpening. Human Creativity precedes Innovation and disruption.
Moonshots are necessary. Your desired 'Disruption' and 'exponential growth' relies more on organizational capabilities than on technological innovation.
TEAMING What are you actually doing about your organizational and team Future-readiness? what new structures, skills, tools, and learnings should you embrace?
STRUCTURE How your organization should look, act, and behave like to meet the new world standards?
CULTURE How do you enable a vibrant, creative, and purposeful culture that flows with the VUCA world tempo?
CREATIVE DISTRIBUTION What tools, platforms, and training methods are you embedding in your organization to create, streamline, collect and utilize all the insights, ideas, and prototypes, creative energy that pave the path to an exciting and successful future?
TANGIBLE FUTURES In a correct state of constant preparation for the future as we all have to be - how do you develop the optional routes, prototypes, and practical knowledge to reveal possible, preferred and plausible futures?
ARE YOUR PEOPLE FUTURE READY?
ORGANIZATIONS HAVE ONLY TWO INVESTMENT IMPERATIVES: PEOPLE, AND TECH. PEOPLE WINS.
We believe People precedes Technology.
...and Creativity precedes Innovation. It's a People's business; Technologies are supporting elements. This radical era shatters 'cemented' work rules on a daily basis. For starters, by 2020, creativity will be one of the top 3 skills anyone who wants to be successful in the economy of the future will need, according to the Future of Jobs report.
Alvin Tofler in his book Future Shock claims that the rising rate of change in the world shakes inner equilibriums, radically changes the way we perceive and experience life in all its aspects. This fracturing stress and sudden disorientation caused by the exponential change of the ‘New Normal’ in too little time is called “future shock”.
This principle of Future shock when extended to a whole organization who needs to face and adapt to multitudes of changes might create a ‘change fatigue’ causing a drop in performance, innovation competency, and culture shock levels. Organizations need to be prepared for these shocks as the rate of change plus VUCA characteristics of the new world demands reassessment and reorganizing from bottom up.
Work should be reinvented for the benefit of survival.
Organization must be reinvented after more then 100 years. The industrial revolution is over. A new energy demands a new form, new meaning. A whole new paradigm. It is the time for a new breed of creatively future-resilient organizations.
“New Normal” Post-Industrial Work forerunners must be ready to step up to a new role; one that embraces multiple ways of perceiving the world, making a sense and shape of it, stimulating a buzzing culture of applied creativity and progress.
According to Mckinsey, “half of executives rate capability building as one of their companies’ top three priorities”, however, we believe it’s more than just about knowledge and skill building; it’s about building a culture of learning that leads to innovation and growth.
Bersin by Deloitte’s research shows that companies with strong learning cultures are 17% more likely than their peers to be top of their market. And C-suite leaders are paying attention. In the States alone corporate training grew by 15% in 2013 to over $700 billion.
New mindset, new skills. It's time to Flow. Your future is depending on it.
This is our time to modify and adapt our skills, working habits, and value creation ways so we could fit in and benefit from the abundance of the New Normal. BORN works with business teams that are too head-down with day-to-day tasks to rise up, stick to a lucid path, stick to the rhythm & pace of the new world, and create more value by properly adapting to uncharted new ecosystems.
Learn to be a SUPERFLY
Smooth Adaptivity. Superfly Suaveness elevated by redeeming characteristics such as intellect, sophistication, sensuality, charm and respect to the new world around you.
DO YOU HAVE THE NECESSARY PRE-REQUISITES FOR FUTURE SUCCESS?
DISRUPT OR BE DISRUPTED.
WE ARE LIVING THROUGH SEISMIC CHANGE GREATER THAN THE INDUSTRIAL REVOLUTION.
FEW CRITICAL POINTS TO CONSIDER:
ONE. We is better than Me,
Bottom-up is the new Top-down, Organizations are getting flatter, as People, rightfully so, are back on being the most important asset. Talents creates futures. Anything that can be digitized or automated, will be - and anything that cannot be digitized or automated will become extremely valuable. Organizations are Human-made.
TWO. New Normal. We need to embrace the fact that our lives, our work, our organizations, will never be the same again.
Be good, or be gone.
THREE. We are living in the most chaotic, radical, and super creative times. Time to embrace abundance thinking, and get rid of scarcity approach that blocks your creativity and flux of opportunities rising now in the new world.
FOUR. Daily, We're witnessing dazzling cultural and economic shifts offering us an abundance of new exciting opportunities for organizations. All organizations are being challenged, disrupted, and transformed by the extra-rapid cycles of changes in the VUCA world.
SIX. Progressive-adaptive organizations of the new Post-Industrial Work VUCA world are crafted in a new way of working that is designed to flow with uncertainty rather than predictability.
SEVEN. The consensus is that we are living in a world in which change at warp speed is affecting more people than ever before. Leaders need new ways to deal with these highly challenging circumstances.
BORN helps organizations become more progressive and fully prepared.
Foresight practitioner Richard Slaughter defines his craft as “the ability to create and maintain a high-quality, coherent, and functional forward view, and to use the insights arising in useful organizational ways
A splash is a good metaphor for Strategic & System foresight practitioners. We aim at where, where from, how, and when the splash takes place.
We observe the size and shape of it, what are the elements and forces that caused it. We detect the one spot in which the catalytic event happened, how can we ride it or deviate from it.
More then that, we look for the ripples - these elusive and impactful effects of a change that often happen in
various dimensions, and ecosystems. We follow where these ripples flow, when, and what they might cause.
1. WHAT IS A STRATEGIC SYSTEMS FUTURES PRACTICE?
BORN propriety Applied Futures approach can be used:
Our Applied Futures approach enables the identification of areas for development, some of which are hidden now, and may be highly disruptive. It leads companies toward new business models to be explored and it develops the current offering toward new benefits expected by the consumer of tomorrow.
In broader terms, it changes the company’s outlook by fostering openness and confidence in the evolution of markets, allowing firms to prepare for the future, or even give direction to it.
FROM THE EDGE OF NOW TO YOUR NEAR FUTURE
A. We are a very grounded strategic foresight R&D practitioners. We are Not out-focused far futures dreamers.
There is a difference in having professional strategic futurist enhancing your strategy session, or decision-making meetings.
B. As Systems Futurists we focus on where not only the organization will probably and preferably be in the future. We go deeper to where the ecosystem, society, culture, market, competition, customer, economy, your brand, and other bespoke factors are heading, in order to optimize your decision making.
*Let's not forget: Beneficial innovation programs starts with an experiential story about the future. openly imagining, exploring, and sharing desires and fears about the futures is a way for all of us to shape it as we want.
CHAORDIC WORK PRINCIPLES
1. POSITIVE REVOLUTIONS
BORN work in a Social - Commercial matching effort. Meaning, every drop of work to commercial organizations flows and nourishes Social organizations on the other side of our projects portfolio. You know, the world still needs to get a bit better.
2. FLOW TEAMS IN FLOW TIME
We assemble bespoke teams of partners for each project from BORN global practitioners network. We curate the specific set of skills and practical experiences suited for your project. Every project has its leader that emerges from the issue at hand so vertical and horizontal knowledge, expertise, and processes are smoothly aligned and flowing to enable top results.
3. CATALYSING & MOBILISING
Our work can mobilize & catalyze people towards creating that desired future.
We manufacture practical programs, new future-led experiences, new knowledge and usable materials that significantly impact your business, organization, brand and people.
The more people have the right knowledge, tools and confidence to articulate their desires about the future, the more those futures will be accurately shaped and achieved.
4. WE ARE FOCUSED ON DELIVERING CLEARER REALITIES.
Your organization now knows how to respond to and utilize the emerging opportunities in its ecosystem.
Being hyper-adaptive to the swift changes of the new radical VUCA world
An organization with a working environment that amplifies people's collaborative assets, by nurturing the needed skills, competencies, and energy to flow in an increasingly complex and volatile reality.